Profitable on paper, cash-poor in practice. A 13-week cash model and new billing rhythm turned a recurring overdraft scare into a six-figure buffer.
Virtual CFO & outsourced finance for growing companies
See your next move in the numbers.
Throughline pairs senior CFO leadership with a disciplined finance engine — forecasting, cash strategy, and reporting that turn growth into decisions instead of guesswork.
The live picture
Cash runway31 wksForecast accuracy±2.4%Monthly closeday 8Gross margin54.2%Pipeline coverage3.1×Scenario plans live3
The problem
Growth hides its problems in the numbers.
Most growing companies don’t have a revenue problem. They have a visibility problem — and it compounds quietly until the week it doesn’t.
Sound familiar? It’s the most common opening page of every engagement we run.
- 01
You can’t see your cash position
Revenue is up, the bank balance swings, and nobody can say what the picture looks like nine weeks out. Every big decision starts with a guess.
- 02
The books look backward, not forward
A clean P&L for last quarter is table stakes. It still tells you nothing about whether you can afford the next two hires or the new lease.
- 03
Finance lives in disconnected spreadsheets
A forecast built once a year, updated never. When the numbers and the strategy don’t talk to each other, growth hides its problems until they’re expensive.
What we run
One practice. The whole finance function.
- 01
Fractional CFO leadership
A senior CFO in your corner — owning financial strategy, board-level reporting and the weekly cadence that keeps decisions moving.
Strategic - 02
Outsourced accounting
A complete finance engine: bookkeeping, payroll, bill pay and invoicing, run on a disciplined monthly close.
Operational - 03
Reporting & dashboards
One live picture of the business — KPIs, margins and trendlines that are current, accurate and actually readable.
Visibility - 04
Forecasting & scenarios
A rolling forecast stress-tested against upside, base and downside cases — so you commit with eyes open.
Strategic - 05
Cash-flow strategy
A 13-week cash view you can trust, managed week over week: collections, payment timing and runway protection.
Visibility - 06
Compliance coordination
Tax, audit and lender-ready financials coordinated with your CPA and counsel, so nothing slips between seats.
Operational
Every lane reports into one cadence — so strategy, operations and visibility never drift apart.
Fractional CFO leadership
Senior leadership, sized to your stage.
What your CFO owns
- A rolling 12-month forecast, updated monthly
- The 13-week cash model, reviewed weekly
- KPI definitions the whole team agrees on
- Pricing, hiring and capacity decisions — modeled before they’re made
- Banking, credit and investor relationships
- A board/owner report that takes minutes to read, not hours
A week with your CFO a typical cadence
- MonCash position & 13-week runway review
- TueForecast vs. actuals — where we drifted, why
- WedLeadership working session: the hire/no-hire call
- ThuPipeline & revenue quality check with sales
- FriOne-page owner brief: decisions, risks, next moves
Outsourced accounting
Boring, on-time, immaculate — by design.
Strategy is only as good as the books underneath it. We run the entire engine — so the close lands by day 8, the data is clean, and every forward-looking number stands on something solid.
day 8Your books: reconciled, reviewed and locked. Every month. No heroics.
Monthly close
Reconciled, reviewed and locked by day 8 — the foundation everything else stands on.
Accounts receivable
Invoices out the day they’re earned; collections worked before they age.
Accounts payable
Bills captured, approved and scheduled — cash out the door on your terms.
Payroll
Run on time, every time — mapped to departments so labor cost is visible.
Reporting & dashboardslive preview
One live picture of the business.
Not forty pages nobody reads — one screen the leadership team checks the way a pilot checks instruments. Current, defined, and agreed on.
Net revenue retention112%+4 pts this quarter
Operating expense ratio38.6%−2.1 pts this quarter
Days sales outstanding34 days−9 days this quarter
Labor efficiency ratio2.4×+0.3× this quarter
Net revenue · trailing 12 mo$k / mo
Defined once
Every KPI has one owner and one definition the whole team signed off on.
Always current
Fed by the monthly close and the weekly cash review — never stale.
Readable in minutes
Built for the owner and the board, not for the accountants.
Forecasting & cash flowinteractive model
Every big call, modeled first.
Current trajectory, current pipeline
- Runway
- 31 wks
- Hiring plan
- 4 hires
- Break-even
- Mar ’27
A forecast isn’t a spreadsheet you build once a year. It’s a rolling, living model — stress-tested against the deal that closes, the client that churns, and the quarter that slips.
We keep three cases live at all times, so when reality picks a direction, your plan is already written. The 13-week cash model sits underneath it, reviewed every single week.
“What happens if…” stops being a worry and becomes a tab.
Your financial picturetry it — interactive
Feel what a forecast changes.
Three sliders. Your real model has a few hundred lines — but the question it answers is exactly this one.
Runway at this burn112 weeksNet burn $35k / month
This is the conversation your first working session starts with — using your actual numbers instead of sliders.
The engagement
Ninety days to a finance function that looks forward.
- Weeks 1–2
01Diagnose
A finance maturity assessment: books, systems, cash picture, reporting. You get an honest map of where you stand — and what it’s costing you.
- Maturity scorecard
- Cash position baseline
- Quick-win list
- Weeks 3–8
02Stabilize
We rebuild the foundation: a disciplined close, clean data, payroll and AP/AR running like clockwork. Boring on purpose — and non-negotiable.
- Close by day 8
- Clean chart of accounts
- AP/AR rhythm
- Weeks 9–12
03Forecast
Your rolling forecast and 13-week cash model go live, with KPIs the leadership team helped define. The numbers start looking forward.
- Rolling 12-mo forecast
- 13-week cash model
- KPI dashboard
- Ongoing
04Steer
The cadence that compounds: weekly cash reviews, monthly forecast updates, quarterly strategy resets. Decisions get faster and calmer.
- Weekly cash review
- Monthly forecast update
- Quarterly strategy
Who it's for
Built for the stage you’re in.
Where you are
The classic vCFO sweet spot: complexity has arrived ahead of the headcount to manage it.
Where we focus
Scenario-tested growth: every big commitment modeled before it’s made.
You’ll recognize the signals
- Hiring, pricing and capacity calls are being made on instinct
- Margins move and nobody can fully explain why
- A bank or investor is starting to ask harder questions
Outcomes
What changes when the numbers lead.
0.0 pts
Gross margin recovered in three quarters
0-week
Cash visibility, updated every single week
0 days
Faster monthly close — day 24 to day 8
Field notesdetails changed for privacy
Three companies, three turns of the line.
Burn was a black box. Scenario forecasting reset the hiring plan and bought four extra months of runway — without cutting product velocity.
Growth was masking a margin leak in two contracts. Job-level reporting found it; repricing recovered it. The owner finally reads one page, not forty.
Engagements
Clear scope. Clear price. No surprises.
Foundation
$3,500/mo
Monthly reviews
For companies that need the finance engine built and running right.
- Outsourced accounting & monthly close
- Monthly reporting package
- Quarterly forecast refresh
- Email access to your CFO team
Growth
$7,500/mo
Weekly cadence
The full vCFO engagement — leadership, forecasting and cadence.
- Everything in Foundation
- Dedicated fractional CFO
- Rolling forecast & 13-week cash model
- Weekly cash + monthly strategy meetings
- KPI dashboard, live
Partner
from $12,000/mo
Embedded partner
For complexity: multi-entity, capital raises, board work, M&A readiness.
- Everything in Growth
- Board & investor reporting
- Capital strategy and lender relationships
- Diligence & transaction support
Every engagement begins with the two-week diagnostic — so the scope you buy is the scope you actually need.
The team
Operators, not observers.
Ana Rivera
Virtual CFO
Two decades across SaaS and services, including two companies guided through acquisition. Leads with clear, unhurried judgment.
Samuel Okafor
Controller
A close-discipline specialist who treats day 8 as a promise, not an aspiration. The books are clean because he insists on it.
Johanna Lindqvist
FP&A Lead
Builds forecasts people actually open, and explains them in plain language. Scenario modeling is her quiet superpower.
Michael Chen
Accounting Manager
Runs payroll, AP and AR with metronome reliability across a dozen client stacks. Nothing falls through the cracks on his watch.
Every client gets a named CFO, a controller, and an accounting team — one group that already works as a unit.
Forward beats backward.
Cadence beats heroics.
Clarity beats noise.
Questions
Asked often, answered straight.
The questions every owner asks before the first working session — answered the way we’d answer them across the table.
Your bookkeeper records what happened; your CPA keeps you compliant. A virtual CFO is responsible for what happens next — forecasting, cash strategy and the decisions in between. We coordinate closely with both rather than replacing them.
Most companies feel the pull somewhere past $2M in revenue, or earlier if growth is fast. The honest signal: big decisions are being made without a forecast, or nobody can confidently state your cash position nine weeks out.
Weekly: a short cash and runway review. Monthly: forecast vs. actuals and a refreshed rolling forecast. Quarterly: a strategy reset where assumptions get re-tested. The rhythm is the product — it’s what turns numbers into decisions.
Usually, yes. We run the day-to-day finance engine and the forward-looking work, and hand your tax professional clean, lender-grade financials. Everyone does the part they’re best at.
Your stack, not ours. We work in mainstream cloud accounting, payroll and billing platforms and layer reporting on top. If a system change would pay for itself, we’ll show you the math first.
The maturity assessment lands in the first two weeks. Most engagements have a trustworthy rolling forecast and 13-week cash model live within the first 90 days — sooner if the books are already clean.
Start here
Bring us your numbers. Leave with a plan.
A 45-minute working session with a CFO — not a sales call. We’ll look at your actual cash position, name the two or three things that matter most, and show you what the first ninety days would change.
- Your cash position, read out loud
- The maturity scorecard, explained
- A straight answer on whether you need us yet